Chapter One: Introduction
1.1 Background of the Study
Street begging has long been a social and economic challenge in Kano Municipal Local Government, Kano State, reflecting deep-seated issues such as poverty, illiteracy, and unemployment. Print media, as an influential medium of mass communication, has the potential to raise awareness, educate the public, and advocate for policies to address this issue. Through investigative reporting, features, and editorials, newspapers and magazines can shed light on the causes and consequences of street begging while promoting sustainable solutions. Recent studies highlight the role of print media in mobilizing stakeholders, including governments, NGOs, and communities, to tackle societal challenges (Yusuf & Abubakar, 2023). However, the effectiveness of print media in eradicating street begging depends on consistent, unbiased, and impactful reporting. This study examines the role of print media in addressing street begging in Kano Municipal Local Government.
1.2 Statement of the Problem
Street begging persists in Kano Municipal Local Government despite government interventions and public awareness campaigns. While print media has the capacity to inform, educate, and influence public opinion, its coverage of street begging remains inconsistent and often lacks depth. This study investigates how print media addresses street begging, highlighting gaps in coverage and exploring strategies to enhance its effectiveness in combating the issue.
1.3 Objectives of the Study
1. To examine the extent of print media coverage of street begging in Kano Municipal Local Government.
2. To evaluate the effectiveness of print media in raising awareness and promoting solutions to eradicate street begging.
3. To identify challenges faced by print media in addressing the issue of street begging.
1.4 Research Questions
1. How extensively does print media cover the issue of street begging in Kano Municipal Local Government?
2. What impact does print media have on public awareness and policy-making regarding street begging?
3. What challenges limit effective media coverage of street begging?
1.5 Research Hypotheses
1. Print media coverage significantly influences public perceptions and policy initiatives to eradicate street begging.
2. Inconsistent reporting reduces the effectiveness of print media in addressing street begging.
3. Improved journalistic practices can enhance the role of print media in combating street begging.
1.6 Significance of the Study
The study provides insights into the role of print media in addressing social issues, specifically street begging, in Kano Municipal Local Government. It offers recommendations for media professionals, policymakers, and advocacy groups to enhance the effectiveness of print media in eradicating street begging.
1.7 Scope and Limitations of the Study
The study focuses on print media coverage of street begging in Kano Municipal Local Government, Kano State, excluding other forms of media and regions.
1.8 Operational Definition of Terms
• Street Begging: The act of soliciting money or food from passersby, often in public spaces.
• Print Media: Newspapers and magazines used for communication and public awareness.
• Eradication: The complete elimination of a social issue, such as street begging.
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